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Priya is a UX Lead who has spent 8 years designing digital financial products for some of Southeast Asia's largest banks. At CIMB, she leads a team of 5 designers and owns the design system used across all consumer-facing digital products.

Experience highlights

• Redesigned CIMB Clicks mobile app — drove NPS improvement from 32 to 61 over 12 months
• Built CIMB's first unified design system, reducing design-to-dev handoff time by 55%
• Led user research programme across 6 SEA markets for localisation of digital banking features
• Speaker at UX Malaysia 2025 on accessible design in regulated financial products

What she's looking for

A Head of Design or Principal Designer role at a fintech, HR tech, or B2B SaaS company. Interested in building design culture from the ground up. Open to remote.